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jabber2020-12-29T12:07:40+00:00I was sent this a couple of days ago and it reminded me of Tim Nice, my first creative influence, who would drum this into me every time I
I was sent this a couple of days ago and it reminded me of Tim Nice, my first creative influence, who would drum this into me every time I
I’m writing something I never thought I would ever write. If you want your business to succeed and develop, take a good look at the marketing behind Nigel Farage
After 25 years in advertising there are certain terms and phrases that pop up again and again that make my flesh creep and blood boil. They mostly appear where
When is a USP not a USP? Now that's a question! A USP for those that are new to all this marketing malarkey is a business's Unique Selling Point/Proposition.
Advertising that hits the spot I keep saying to my clients (some of them listen), that great advertising is when an advert communicates directly to the audience. It's not