February
jabber2025-03-07T18:54:15+00:00February February is a nothing month. It can’t even get itself together to have enough days. When God dished out the months during Creation, February was at
Good Cheap Fast
jabber2020-12-29T12:07:40+00:00I was sent this a couple of days ago and it reminded me of Tim Nice, my first creative influence, who would drum this into me every time I
The Art of Populist Marketing
jabber2020-12-29T12:08:21+00:00I’m writing something I never thought I would ever write. If you want your business to succeed and develop, take a good look at the marketing behind Nigel Farage
My least favourite cliches
jabber2020-12-29T12:09:16+00:00After 25 years in advertising there are certain terms and phrases that pop up again and again that make my flesh creep and blood boil. They mostly appear where
Not what you say, but how you say it
jabber2020-12-29T12:11:39+00:00I wrote recently about getting the tone of voice right and how important it is. I just want to add a few more thoughts. Many moons ago while working
What’s the tone?
jabber2020-12-29T12:12:24+00:00Sometimes life throws you something a little different. I was asked to do some voice-overs for some educational videos. On the face of it the gig was quite simple.
Don’t judge a book by its cover
jabber2020-12-29T12:13:23+00:00Don't judge a book by its cover. How many times have we heard this phrase and then totally ignore it. An old client of mine used to run a
When is a USP not a USP?
jabber2020-12-29T12:14:35+00:00When is a USP not a USP? Now that's a question! A USP for those that are new to all this marketing malarkey is a business's Unique Selling Point/Proposition.
Getting the most out of each day
jabber2020-12-29T12:15:18+00:00Getting the most out of each day There are only 28,800 seconds in the average working day and that never seems to be enough. How many times have you
Washington Post Joshua Bell experiment
jabber2020-12-29T12:15:57+00:00The Washington Post Joshua Bell experiment Sell the sizzle and not the sausage. In other words, hype the product. Consider for a moment the Washington Post Joshua Bell experiment. Joshua