When is a USP not a USP? Now that's a question! A USP for those that are new to all this marketing malarkey is a business's Unique Selling Point/Proposition.
The best invention of the 20th century Selling is all about the meeting the needs and desires of your customers. Marketing is about stimulating those needs and desires. Which
The Best Salesman in the World I've written before about how selling is all about meeting the needs and desires of your customers and marketing is about stimulating those