Don’t judge a book by its cover
jabber2020-12-29T12:13:23+00:00Don't judge a book by its cover. How many times have we heard this phrase and then totally ignore it. An old client of mine used to run a
Don't judge a book by its cover. How many times have we heard this phrase and then totally ignore it. An old client of mine used to run a
The Washington Post Joshua Bell experiment Sell the sizzle and not the sausage. In other words, hype the product. Consider for a moment the Washington Post Joshua Bell experiment. Joshua
The best invention of the 20th century Selling is all about the meeting the needs and desires of your customers. Marketing is about stimulating those needs and desires. Which