Don’t judge a book by its cover
jabber2020-12-29T12:13:23+00:00Don't judge a book by its cover. How many times have we heard this phrase and then totally ignore it. An old client of mine used to run a
Don't judge a book by its cover. How many times have we heard this phrase and then totally ignore it. An old client of mine used to run a
When is a USP not a USP? Now that's a question! A USP for those that are new to all this marketing malarkey is a business's Unique Selling Point/Proposition.
Getting the most out of each day There are only 28,800 seconds in the average working day and that never seems to be enough. How many times have you
The Washington Post Joshua Bell experiment Sell the sizzle and not the sausage. In other words, hype the product. Consider for a moment the Washington Post Joshua Bell experiment. Joshua
The best invention of the 20th century Selling is all about the meeting the needs and desires of your customers. Marketing is about stimulating those needs and desires. Which
Advertising that hits the spot I keep saying to my clients (some of them listen), that great advertising is when an advert communicates directly to the audience. It's not
The Best Salesman in the World I've written before about how selling is all about meeting the needs and desires of your customers and marketing is about stimulating those