This is what I can do to improve your company’s marketing presence online –
Websites
- Review your market & customer base – to get an idea of your customers’ likes, dislikes and motivations.
- Review your website’s look, connectivity and navigation – to ensure that there are no obstacles to the customer navigating their way to the information or products they require.
- Review written content for readability – to ensure that the content is concise, appropriate to the reader, free from spelling mistakes and is grammatically correct..
- Review content for relevance in your market – to ensure that the content is what your customer is looking for.
- Review Google analytics – to create a baseline of metrics on which improvements can be measured.
- Review search engine optimisation – to ensure the the Meta Titles and Meta Descriptions reflect the content of each page in order to make it easier for search engines to find you.
- Review online Pay Per Click and Remarketing campaigns – to ensure that your advertising is targeted to people that want your products and services and not wasted.
- Report findings and make recommendations – a list of what needs to be done (by you, others or me) to improve your website.
Social Media
- Review your market & customer base – to get an idea of your customers’ likes, dislikes and motivations.
- Review social media channels being used – to ensure they are relevant to your target audience.
- Review analytics and insights – to create a baseline of metrics on which improvements can be measured.
- Review content and scheduling – to ensure tone of voice is suitable for the target audience and that the messages are scheduled to maximise the audience.
- Create a social media engagement strategy – detailing the content of messages and when they should be posted.
- Review social media adverts – to ensure messages are relevant and hitting the target audience.
- Create a social media advertising strategy – detailing the content and scheduling of social media advertisements
- Provide online tools for scheduling in advance – to enable the advance scheduling of social media messages
- Provide online tools for editing and optimising images – to ensure that images used are of the optimum size to be displayed on the various social media channels.
- Report findings and make recommendations – a list of what needs to be done (by you, others or me) to improve your website.
Other
I can also help with:
- Creating websites
- Creating social media profiles
- Website content generation
- Social Media content generation
- Email marketing campaigns.