The seven Ps of marketing

These have been used by marketing professionals for decades.

They are listed below. Click on the links in bold for further information.

  • Product – These are the aspects of your product or service that are important.
  • Place – When and where your products and services are available
  • Price – The cost of buying and using your product.
  • Promotion – The way you communicate with your customers
  • People – Any human contact with the customer
  • Processes – Any process that leads to you obtaining or keeping a customer.
  • Physical Evidence – How you physically look to the customer.