The seven Ps of marketing

These have been used by marketing professionals for decades.

They are listed below. Click on the links in bold for further information.

• Product – These are the aspects of your product or service that are important.
• Place – When and where your products and services are available
• Price – The cost of buying and using your product.
• Promotion – The way you communicate with your customers
• People – Any human contact with the customer
• Processes – Any process that leads to you obtaining or keeping a customer.
• Physical Evidence – How you physically look to the customer.